Introduction to Business Relationship Management (BRM) Webinar

This brief introductory session is targeted towards anyone looking to gain knowledge of why and how to leverage a Business Relationship Management (BRM) capability to move IT (and other functions) to a converged strategic partner, driving exponential business results. 

Areas reviewed include: An introduction to BRM Institute/Community; defining BRM and its key focus areas; convergence; short overviews on strategic partnering, culture, and value; relationship maturity model; top failure modes when implementing BRM.