Intro to SEO Optimization

Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.

At Course Completion:

Students will have an understanding of what SEO is and how it can be useful in the development of their web projects. Students will be introduced to SEO terms and processes. Students will have a list of the online resources available to them and how these resources can be used as they optimize a web site for search engines. 

Introduction to SEO

• SEO defined
• How search engines work
• Components of a SERP
• Google search algorithm updates
• Setting your business and SEO objectives

Keywords

• What is a keyword?
• Long-tail and short-tail keywords
• Keyword research
• Tools used in keyword research

On-page SEO

• Structuring page elements
• Optimizing page content

Off-page SEO

• Link building
• Social media

Conducting an SEO audit

Monitoring web traffic with Google analytics

Measuring your SEO success

Students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.

This one-day SEO class Is intended for students new to the techniques and tools used when optimizing a web site for search engines. Web designers, developers, marketing professionals and web content providers will all gain important SEO skills through classroom discussion and hands-on exercises.