Maxtrain.com - [email protected] - 513-322-8888 - 866-595-6863


Google Paid Search Marketing

Alert Me


google paid marketingThis class provides guidance on how to use Google Adwords to promote the services articulated on a company website.

With Google Ads, you can connect with people finding answers on Search, watching videos on YouTube, discovering apps on Google Play, and more. You choose where customers might see your ads when you select your campaign type.

Google Ads works to show your ad to customers at the moment they express an interest in your product or service, and this match is based on keywords you define. Learn how to build a keyword list that gets your ad in front of customers who want to meet you.

The simple ability to type keywords in a search engine has profoundly changed the ways that we work, play, and run all aspects of our everyday lives. Here, we’ll explore the Google Search experience — why and how we search, and how to interpret the results.

Make better advertising decisions and improve your marketing efforts by understanding how digital ads’ performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. 

  • Translate your marketing objectives into measurable actions 
  • Set up tracking to effectively measure sales, app downloads/installs, and/or leads 
  • Understand how to analyze and action on insights from your conversion tracking data 
  • Choose the right attribution model for your business goals

Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. 

  • Translate a vision for online marketing into a coherent digital marketing strategy 
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences 
  • Ensure your Search marketing plan is aligned with your digital marketing budget


Course Outline:

Data Collection

  • Configuring Custom Filters
  • Configuring Funnels
  • Setting Goals
  • Event Tracking
  • Video Monitoring
  • Tagging Links

Advanced Reports

  • Segmenting Data
  • Analyze Data by Channel or Audience
  • Custom Reports

Ecommerce Analysis

  • Sending Ecommerce Data to Analytics
  • Ecommerce Reporting
  • Analyze Sales and Product Performance


  • What are Experiments in Analytics
  • Setting up Your Experiments
  • Interpreting Experiment Outcomes

In this course, you will:

  • Use advanced filters.
  • Track Goals and Events.
  • Create Custom Reports.
  • Create and Analyze Experiments.
  • Perform Ecommerce Analysis


For best success in this course, you should have the basic ability to access and use a web browser. You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.



This course is designed for web administrators, marketing and sales professionals, and executives who need to work with a Google adword campaign. Google pay per click campaigns are everywhere we browse and search the web. Getting your product or service in front of potential customers with paid search campaigns can be a very intimidating process for first time users. In this one-day introductory course students will be introduced what PPC 


1 Day Course

Class Dates

Request a Date or a Private Class below.

Categories: ,
Loading ...