Business Relationship Management Fundamentals

Business Relationship Management (BRM) Fundamentals introduces BRM as a capability, role, and discipline. The class is designed to facilitate an understanding of BRM fundamentals and is open to everyone (at any level and from any role) wanting to learn more about interacting with and/or how to achieve success through the BRM profession.

Business Relationship Management Fundamentals Learning Objectives

Participants can expect an interactive and lively one-day session, with a high-level introduction to successfully navigate the complexity of BRM. Topics include:

• Defining Business Relationship Management as a capability, role, and discipline
• Understanding what a Business Relationship Management does and does not do
• Providing the language needed to change perceptions and perspectives
• Learn how theBusiness Relationship Management discipline interacts with other disciplines (project management, architecture, Business Analysts, Business functions, strategy, etc..) inside an organization
• A basic introduction to the different frameworks, processes, and models to bring structure and guidance to BRM

Workshop Outline

1. Introductions and Expectations

• Business Relationship Management Institute
• Knowledge Path to Success

2. Business Relationship Management (BRM) Defined

• BRM DNA= Develop, Nurture and Advance
• BRM is a Capability, Role, and Discipline

3. Why BRM

• BRM is the Answer to Converging Functions as Strategic Partners Sharing Ownership of Strategy and Results
• BRM Evolves Enterprise Culture
• BRM Capability Builds Strategic Partnerships and Drives Business Value

4. BRM in Action

• Evolving Enterprise Culture
• Building Strategic Partnerships
• Driving Business Value

5. BRM Results

• Relationships
• Business Value
• BRM Artifacts
• Communications

6. Wrap Up

• Reasons BRM Fails
• Certificate of Experience: BRM Fundamentals
• What is Next

Open to everyone (at any level and from any role) wanting to learn more about interacting with and/or how to achieve success through the BRM profession.

Any level and from any role