Southwestern Ohio Business Analysis Regional Conference 2017 – SOBARC

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8:00 AM - 5:00 PM

Kingsgate Marriott Conference Center


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SOBARC Southwestern Ohio Business Analysis Regional Conference 2017 sponsored by MAX Technical Training


We love our Business Analysts and are very proud to sponsor the SOBARC Southwestern Ohio Business Analysis Regional Conference 2017.

We invite you to join us at this year’s Southwestern Ohio Business Analysis Regional Conference (SOBARC) on Friday, May 5, 2017. For the first time ever, SOBARC will be held at the Kingsgate Marriott Conference Center located near the University of Cincinnati.

As IIBA® Cincinnati Chapter’s most exciting & rewarding bi-annual event, the conference is being held to benefit the Greater Cincinnati, Southern Ohio, Southeastern Indiana and Northern Kentucky business communities. This year’s theme is:


Regardless of your current experience level, you will leave this year’s conference with a better understanding of the ever-changing and highly-demanded business analysis profession while engaging with thought leaders in the business analysis industry.

Your presence at this conference is very important to us. Are YOU ready?

Speakers at SOBARC Southwestern Ohio Business Analysis Regional Conference 2017

Morning Keynote Speaker:



Ellen Gottesdiener is a pioneer in the use of collaborative practices for product discovery, emphasizing the convergence of agile + requirements + product management. She offers leadership, techniques, tools, and training to you for engaging your product community in ways that excite, invite, and produce valuable outcomes and happy teams.

Ellen is a world-renowned writer, speaker, and trainer with a keen focus on improving agile product ownership. Ellen is a key contributor to the business analysis profession across the IIBA® and PMI® communities, serving as expert reviewer and contributor of both communities’ business analysis, agile business analysis, and requirements knowledge and role delineation works.

Ellen is CEO and founder of EBG Consulting, whose professional practice helps organizations adapt how they collaborate to improve business outcomes. Her most recent book, co-authored with Mary Gorman, is Discover to Deliver: Agile Product Planning and Analysis. She also authored two more acclaimed books: Requirements by Collaboration and The Software Requirements Memory Jogger.


Afternoon Keynote Speaker:


Kupe Kupersmith, President, B2T Training, possesses over 15 years of experience in software systems development. He has served as the lead Business Analyst and Project Manager on projects in the energy, television, sports management, and marketing industries. Additionally, he serves as a mentor for business analysis professionals. Kupe is a Certified Business Analysis Professional (CBAP®).
Kupe is a requested speaker who has presented at many IIBA and PMI chapter events, as well as BA conferences. Being a trained improvisational comedian, Kupe is sure to make you laugh while you’re learning. For a feel for Kupe’s view on business analysis topics, check out his blog on BA Times. Kupe is a connector and has a goal in life to meet everyone!


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