Ryan Lawler – Tech Crunch
Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet. Today at its big Adobe Summit event in Las Vegas, the company is launching its Advertising Cloud platform to help brands and advertisers optimize spend across a variety of channels.
The launch of Advertising Cloud builds on work Adobe had been growing through its Marketing Cloud segment. Starting with the acquisition of Omniture back in 2009, the company has added a number of analytics, media optimization and content management features to its product suite.
The announcement also comes just a few months after Adobe closed its acquisition of video ad company TubeMogul. With that purchase, the company was able to add the ability to manage video ads and even linear TV to its feature set.
Advertising Cloud will bring together…
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